Thursday, August 25, 2011


Image Provided by: Food, Faith & Design
I've been struggling with what to do next to try to build Stitch Silly.  I know I need to increase my inventory, which while is a primary focus, I know I need to get on the horn and really start marketing more.  But there in lies my conundrum.  Do I start marketing more before I build up my inventory more or do I just suck it up and start marking more before I increase my inventory.  I'm afraid that if I do the former, Stitch Silly will not be taken seriously and will suffer as a result.  At least that is the mentality I've been taken.

I've approached a consignment shop and currently in negotiations with them, for them to sell some of my products, which I'm super excited about.  But before I make any other marketing investments, I've told myself that I will double my for sale inventory.  This shouldn't be too hard, as I currently have 4 unfinished products.  My crib sheet turned boppy cover, another crib sheet (pray this one works!), some bibs that I just need to get more thread for, and finally a baby blanket I've been knitting.  That gets me a third of the way to my goal, I just need to find the time to get them done.  I pray that in the next week or two I will have a flurry of products to post.  Don't worry, I'll keep you posted!

What goals have you set for yourself recently?  Do you think I have my thought process backwards?  What's your recommendation, inventory or market?


  1. marketing is very very important. Everyone should set aside time to market while they're increasing their inventory! You can market your items by bringing people to your blog, where there are pictures of your shop. I don't see any photos! Definitely get a etsy mini or a app from CraftCult (like mine) to put on your sidebars, for people to see.

    I have three short-term monthly goals - helps me from totally stressing. This month: take inventory and destash, keep my 30 day craft cleanse pledge, and lose weight (ha)

    Keep on trucking {:-Deb

  2. Deb,

    I LOVE your goals. They are great! Keep us updated on them.

    I have a whole page dedicated to my shop. I chose not to make it a side bar because I thought the sidebar was getting too cluttered.

    But perhaps I can take and add more photos of my products in progress. Hmmmm, something more to ponder.

  3. I think you're on the right track. It's always a balancing act with marketing and production. Although marketing is important and shouldn't be neglected it's important to be ready for sales. Try for balance if you can. If your focus is mainly on production right now, try to take a small amount of time to do some marketing too so you don't lose all your momentum. Does that make sense?


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